Privacy policy

Last Updated: 02/03/26

1. Who We Are

Plygrnd Ltd ("we", "us", "our") is a company registered in England and Wales specialising in custom jewellery, including removable dental jewellery (grills).

We are the Data Controller under UK GDPR and the Data Protection Act 2018.

  • Registered Office: 16-16A Baldwin Gardens, The Record Hall, Plygrnd [HQ], Lower Ground, Studio 10. EC1N 7RJ
  • Company Number: 15015135
  • Email: Info@plygrnd.co.uk
  • Website: www.plygrnd.co.uk

UK supervisory authority:
Information Commissioner's Office, UK data protection regulator - https://ico.org.uk

2. Categories of Data We Collect

2.1 Identity & Contact Data

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Social media handles (if provided)

2.2 Transaction Data

  • Order history
  • Product specifications
  • Payment confirmation details

Payments are processed via secure third-party providers including:

  • Stripe - payments technology company
  • PayPal - online payments company
  • Flatpay - instore payment company
  • + Others

No full card numbers are stored.

2.3 Technical & Scheduling Data

  • IP address
  • Browser type
  • Device information
  • Cookie data
  • Appointment scheduling and booking data via third-party platforms including Acuity and Calendly (+ Others)

Website operations are hosted via Shopify (ecommerce platform / booking appointments).

3. Special Category Data – Dental Impressions

To manufacture custom dental jewellery, we collect:

  • Physical dental impressions
  • Digital scans or moulds
  • Tooth alignment and bite measurements

Purpose: solely for jewellery design, adjustments, remakes, and servicing.

Note: we do not provide dental treatment.

Because dental impressions are biometric/health-related, they are Special Category Data under UK GDPR. Processing requires explicit consent.

4. Lawful Bases for Processing

We process data under:

  • Contractual necessity - to manufacture and deliver products
  • Legal obligation - tax, accounting, and compliance
  • Legitimate interests - business management, fraud prevention, record keeping, marketing
  • Explicit consent - for processing dental impressions and marketing (social media/website use)

5. Data Retention & Lifetime Servicing

5.1 Standard Retention

Client data and dental impressions are retained for up to 5 years from the date of the most recent completed order. Retention covers servicing, remakes, adjustments, and record-keeping during this period.

5.2 Extended / Lifetime Retention

Clients who opt into Lifetime Servicing may have their data retained beyond 5 years, potentially indefinitely. Extended retention is used solely for:

  • Servicing, resizing, or remakes
  • Record-keeping
  • Marketing purposes (social media, portfolio, website)

5.3 Marketing Use

Data and images may be used as marketing material unless the client opts out. Social media posts may include:

  • Client names in captions (if consented)
  • Tags linking to client social media profiles
  • Images of dental impressions (with consent)

Consent for marketing is separate from consent for product creation. Clients may withdraw consent at any time.

5.4 Data Refresh Policy

If a client places a new order after the 5-year period:

  • A new dental impression may be required
  • Client details may be updated
  • Previous data may be securely replaced where appropriate

5.5 Deletion Upon Request

Clients may request deletion of their personal data and dental impressions at any time.

  • Physical impressions will be permanently destroyed; digital files securely erased
  • Deletion may limit our ability to provide future servicing without a new impression

6. Data Storage & Security

We store data using:

  • Secure digital systems: Notion, Excel
  • Shopify website and order systems
  • Appointment booking systems: Acuity, Calendly
  • Payment processors: Stripe, PayPal

Access is limited to authorised personnel only. Paper records are securely transferred into digital logs and destroyed afterward.

7. International Sales & Transfers

We market and sell internationally.

Transfers outside the UK follow appropriate safeguards under UK GDPR, including contractual clauses with service providers.

8. Insurance

  • Plygrnd Ltd does not provide jewellery insurance.
  • Clients may independently insure products through third-party providers.
  • We do not partner with or recommend specific insurers.

9. Your Rights

Clients have the right to:

  • Access personal data
  • Correct inaccuracies
  • Request deletion
  • Restrict processing
  • Object to processing
  • Withdraw consent

Complaints may be submitted to the ICO: https://ico.org.uk

10. Cookies

We use cookies to:

  • Operate the website
  • Improve user experience
  • Analytics and optional marketing

Consent is required for non-essential cookies. Users can accept, reject, or customise preferences.

11. Updates

This Privacy Policy may be updated periodically. The latest version is always available on our website.